Building Cycles opens 11.11 — join the waitlist for first access
Building Cycles · Launching 11.11

Build & market a business that runs without you.

Building Cycles is where you learn to launch and grow your business — four trainings from Foundations to Advanced. Take the one you need on its own or follow the whole path, with group coaching or self-paced courses.

Join the waitlist Explore what's inside

Doors open 11 November · Join the waitlist to be first in.

Merce teaching a workshop
The trainings

A clear path, Foundations to Advanced

Start by building your business on solid ground, then master the marketing that grows it. Take any training on its own, or follow the full path — each one is available separately.

Foundations
01

Foundation Cycle

Build your business on solid ground and create an offer people want — positioning, foundations and the first steps to launch with confidence.

Explore this training → Available on its own
02

Launch Cycle

Get what you've built out into the world with a website, and start growing an audience organically — showing up consistently without the overwhelm.

Explore this training → Available on its own
Advanced Trainings
03

Amplify Cycle

Build a funnel that turns attention into clients and grows your client flow — working for you around the clock.

Explore this training → Available on its own
04

Scale Cycle

Run ads with clarity and confidence to scale your reach and your revenue.

Explore this training → Available on its own

Want all four? The full Building Cycles path — group coaching or self-paced — is the best value versus taking each training on its own.

Join the waitlist
How the path works

From first lesson to hands-off growth

01

Build the foundation

Launch your business the right way — offer, positioning and your first steps out into the world.

02

Layer on marketing

Website and audience, then funnel, then ads — each Cycle building on the one before it.

03

Grow hands-off

Leave with an offer, content, a funnel and ads that bring in clients while you're doing anything else.

Take a single training when that's all you need — or move through the whole path in order, at a pace that works with how you're wired.

"I finally understand how the pieces fit — offer, content, funnel, ads. My business runs on a system now instead of on me."

— Student Name, Founder

Two ways in

Same trainings. Your pace.

Inside Building Cycles you can learn through live group coaching, or self-paced courses on your own time — whichever fits how you work.

A group coaching session
Group Coaching

Learn live, together

Guided, in real time — with a group beside you.

  • Live sessions with Merce, working through the trainings as a group
  • Direct feedback on your offer, content, funnel and ads
  • A schedule and the accountability to actually finish
  • A community moving through it with you — questions, wins and momentum
  • Limited spots, so support stays personal
Join the waitlist

Building Cycles opens 11 November — join the waitlist to be first in.

Learning on your own time
Self-Paced Courses

Learn on your own time

On demand — yours to start the moment we launch.

  • Every training ready when you are — pause and rewatch anytime
  • Move at your own pace, on your own schedule
  • Lifetime access, including future updates
  • Templates and worksheets to put each lesson to work
  • No schedule to keep up with — just press play when it suits you
Join the waitlist

Launching 11 November — join the waitlist for first access.

Not sure which fits?

Which one is right for you?

Choose Group Coaching if…
  • You do your best work with deadlines and people around you
  • You want feedback on your actual business, not just lessons
  • You're ready to commit to a set stretch and finish strong
Choose Self-Paced Courses if…
  • Your schedule is unpredictable and you need flexibility
  • You'd rather move on your own once the doors open
  • You like to move fast in some places and linger in others
The space we hold

Built for how you're actually wired.

Business advice usually assumes you're calm, linear and endlessly available. Real humans aren't. So Building Cycles meets you as you truly are.

Trauma-informed

We move at the pace of trust — no shame, no pressure, none of the "just push through it." How you feel in your body shapes what you can build, so we make room for it instead of overriding it.

Neurodivergent-oriented

Built by an ADHD founder, for brains that don't run in straight lines. Clear and structured without being rigid — designed to work with how you're wired, not against it, so momentum finally feels possible.

Radically inclusive

Everyone belongs here. We're actively committed to equality and non-discrimination — whatever your race, gender, sexual orientation, background or story. You get to show up and grow exactly as you are.

Building Cycles opens 11.11.

Group coaching or self-paced courses, a single training or the whole path — join the waitlist and you'll be first in when the doors open.

Join the waitlist