Founders, coaches and creatives who stopped waiting and built something that's actually theirs — here in their own words, and in the numbers.
Forget the Office helped me make real what, for so long, was only a vision.
Shared on Instagram, June 2025 · translated from Spanish
I always knew the next step for Anicca Academy was an online school — to reach every corner of the world, and so that, as it turned out, when I became a mother I could stay close to the people I love. I'd filmed the videos back in 2024, but there was never a moment to give all that material shape and structure.
So I reached out to Forget the Office, and they finally helped me put the project on solid ground with a proposal that was coherent and made sense. Together we defined the ways to join the school, the platform, the costs — a clear through-line, and content with real meaning, always aligned with the deep essence of the school.
Honestly, it was such a relief to work with them. They were with me at every step: from the membership concept and the copy around the videos, to the sales pages — design, copy and strategy — the launch campaign and the presentation masterclass. Their support was the key to launching at a very special moment: right before I became a mother.
«Hoy tengo un producto digital vivo, automatizado y, sobre todo, con alma.»
Today I have a living digital product — automated, and above all, with soul.
It's a space that generates passive income and lets my students reach the ancestral practices we've been sharing for more than five years at Anicca — through a platform they can open from web or mobile. Thanks to it, I can stay present in my students' lives through my maternity leave… and beyond. Gracias, gracias, gracias.
Anicca Academy Online® — a yoga & wellbeing school with five years of in-person practice, ready for the world.
Lucía had filmed the videos for her online school back in 2024 — but between running Anicca and a pregnancy, there was never a moment to give the material structure, or a way to actually sell it.
We defined the membership model, platform and pricing, then built the sales pages — design, copy and strategy — a launch campaign and a live presentation masterclass, all aligned with the soul of the school.
Her school launched right before her maternity leave: a living, automated product generating passive income — students reaching five years of practice from web or app, wherever they are.
1:1 clients and program members on what changed when the strategy and the mindset finally worked together.
I started working with her because I wanted to monetise my side project so I could quit my office job. Six months after working with her, my side project became my full-time job — and went from non-profit to €13–16k profit per offering.
I loved everything about the programme. Not only did it give me the tools to launch my business — it created a big mindset shift for me.
Mercè was a gift from the universe. Our sessions made me realise so many limiting beliefs — things that burned inside me and I didn't know why. Thanks to her I've begun to really visualise my path as a freelancer.
Mercè is a great professional and a wonderful person. I was stuck, and she helped me find my purpose. It was a great experience.
The money mindset session was so useful — I could finally understand my values around money. Some beliefs were limiting me and my business. Now I'm more capable of making the right decisions for my values, lifestyle and needs.
The programme has been so helpful. It helped me channel my ideas, get all the tools I needed, and the basics to launch my own business.
It's still a work in progress, but the programme is great and Merce is so organised — which really helps if you want it all but don't know where to start.
Real Meta Ads results from services, courses and programs we manage — pulled straight from Ads Manager.
We scaled a service-based business to an average of 30–40 qualified leads per day on a €40/day Meta Ads budget, with the best-performing campaigns landing leads for as little as €0.98.
So far that's 410 leads at an average €1.36 cost per lead, for a total cost of €559.65. With an average sale value of €1,500–€3,000, that's a highly profitable acquisition system.
For a mid-ticket course targeting executives, we've delivered 87 qualified website leads at an average €9.26 cost per lead. Executive audiences are inherently more expensive to reach, which makes this a cost-effective campaign that keeps improving through ongoing optimisation.
We generated 393 qualified leads through a combination of Meta Ads and funnel optimisation — 138 website leads into a masterclass funnel at €2.63 per lead, plus 255 more at €6.71 per lead.
Of those 393 leads, 6 converted into a high-ticket coaching program priced at €2,222.
A handful of earlier projects — strategy, social media and ads built from the ground up. The visuals are from the original case studies, so they're a little older in style — but the work still tells the story.
A full Instagram strategy and feed redesign for VilaWeb, a Barcelona newspaper with 1M+ monthly readers — a premium new brand image, organised highlights, a clearer bio, and formats (finally, Reels) that connect with younger readers.
Strategy, ongoing management and Facebook & Instagram ad campaigns for VilaWeb's Catalan-products shop — clear brand guidelines, an Instagram shop, brand collaborations, consistent content and viral pieces, with ads pointed at sales.
For a Gold Coast fine-jewelry brand preparing to launch: a full brand kit built from the existing logo, a look-and-feel for social, the core pillars of the Instagram strategy — and coaching the founder through all of it.
Defined the project and its strategic launch, then built the whole business plan — finances, messaging, ideal-client definition, positioning and social strategy — with offerings tailored to her craft. Now managing her Instagram and ads, too.
Established the online presence and passive-income streams for Learnsei English & Spanish Academy, built strategic on-brand templates from the existing guidelines, and are building an online course with the founder.
Worked with Kaleidoscope BCN on business foundations and social strategy — finances, messaging, ideal-client definition and content-planning techniques — plus a full set of on-brand Instagram templates to keep it consistent.
Hands-on workshops for business owners taking their first steps — practical, patient, and built for people who'd never call themselves techie.
This workshop gave me all the tools I needed to confidently start my Instagram strategy and my Canva designs. Afterwards I felt so much clarity, confidence and energy to take action — and I finally knew where to start. Mercè is a great mentor: patient, encouraging, and she explains everything so simply that it all feels easier and fun.
Laura · Instagram & Canva workshopI cannot speak highly enough about connecting with this amazing human. Her approach, time and attention to detail are thoughtful and intentional, and her one-on-one workshops truly cater to each client's needs. Mercè's first-hand experience of navigating your own creative work, on your own terms, is one of a kind.
Kim · Instagram & Canva workshopToday's workshop was really, really epic. We were given a workbook that guides your thinking — from working out your values, to your mission and vision.
Dr. Anneline Padayachee · Workshop attendee
Whether you're just starting or ready to scale, there's a way in — a community to grow with, courses to guide you, and 1:1 support that meets you exactly where you are.