Run ads with clarity and confidence — and scale your reach and revenue. Put your offer in front of the right people on purpose, and turn a working funnel into predictable, profitable growth.
Part of Building Cycles · Group coaching or self-paced · Launching 11.11
This training is for you once you've got an offer and a funnel that converts, and you're ready to pour fuel on it — reaching more of the right people with ads that pay for themselves.
Five modules to run ads with confidence and scale what already works.
How paid traffic actually works — the clear version, minus the jargon and the fear.
Set up Meta ads properly, from targeting to creative to budget.
Hooks, angles and creative that stop the scroll and bring the right people in.
Know exactly what's working, what to cut, and where your next euro should go.
Grow spend without losing profit — so more reach means more revenue, not more stress.
Guided, in real time — with a group beside you.
Opens 11 November — join the waitlist to be first in.
On demand — yours to start the moment we launch.
Launching 11 November — join the waitlist for first access.
Merce built Forget the Office on one idea: your business should work for you, not the other way around. Every Cycle is part of the exact system she uses to help people build businesses that hold up — and grow.
More about MerceBusiness advice usually assumes you're calm, linear and endlessly available. Real humans aren't. So this training meets you as you truly are.
We move at the pace of trust — no shame, no pressure, none of the "just push through it." How you feel in your body shapes what you can build, so we make room for it instead of overriding it.
Built by an ADHD founder, for brains that don't run in straight lines. Clear and structured without being rigid — designed to work with how you're wired, not against it, so momentum finally feels possible.
Everyone belongs here. We're actively committed to equality and non-discrimination — whatever your race, gender, sexual orientation, background or story. You get to show up and grow exactly as you are.
— Student Name, Founder
Group coaching or self-paced · Pricing revealed at launch
Join the waitlistWant the whole path? See all of Building Cycles →
Building Cycles launches 11 November. Join the waitlist and you'll be first to know — and first in — when the doors open.
Ads amplify what already works, so this one assumes you've got an offer and a funnel that converts — that's the earlier Cycles. Come in ready to scale, not to start.
You can take this one on its own. It's the final Cycle — it builds on the Amplify Cycle, but it stands alone if ads are what you need.
Same training, different rhythm. Group coaching runs on a schedule with live sessions and feedback; the self-paced course gives you lifetime access to go at your own speed.
The self-paced course is yours for life, including any future updates. Group coaching also includes ongoing access to the materials.
Building Cycles opens 11.11. Join the waitlist to run ads that scale your reach and revenue — on its own, or as the final step of the full path.