Building Cycles opens 11.11 — join the waitlist for first access
03 Building Cycles · Advanced

Amplify Cycle

Build a funnel that turns attention into clients — and grows your client flow around the clock. Turn a growing audience into a steady, predictable stream of people ready to work with you.

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Part of Building Cycles · Group coaching or self-paced · Launching 11.11

Merce teaching how to build a funnel
Who it's for

You've got attention. Now turn it into clients.

This training is for you once you've got an audience and you're ready to convert it — with a funnel that does the selling for you, so growth stops depending on you showing up live every day.

What you'll learn

From audience to client flow.

Five modules to build a funnel that works while you don't.

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01

Map your funnel

Design the path that moves a stranger to a client — step by step, no guesswork.

02

Build your lead magnet

Create something worth opting in for, so the right people raise their hand.

03

Write emails that convert

Nurture sequences that build trust and sell without being pushy.

04

Set up the tech

Connect the pages, forms and automations — the simple way, without the overwhelm.

05

Optimise and grow

Read the numbers and improve what matters, so your funnel keeps compounding.

What's included

Everything you need to get it done.

Two ways to take it

Learn it your way.

Group Coaching

Learn live, together

Guided, in real time — with a group beside you.

  • Live sessions working through each module as a group
  • Direct feedback on your offer, positioning and pricing
  • A schedule and the accountability to actually finish
Join the waitlist

Opens 11 November — join the waitlist to be first in.

Self-Paced Course

Start it your way, your speed

On demand — yours to start the moment we launch.

  • Every lesson ready when you are — pause and rewatch anytime
  • Lifetime access, including future updates
  • No schedule to keep up with — just press play
Join the waitlist

Launching 11 November — join the waitlist for first access.

Merce, founder of Forget the Office
Your teacher

Learn it from someone who's built it.

Merce built Forget the Office on one idea: your business should work for you, not the other way around. Every Cycle is part of the exact system she uses to help people build businesses that hold up — and grow.

More about Merce
The space we hold

Built for how you're actually wired.

Business advice usually assumes you're calm, linear and endlessly available. Real humans aren't. So this training meets you as you truly are.

Trauma-informed

We move at the pace of trust — no shame, no pressure, none of the "just push through it." How you feel in your body shapes what you can build, so we make room for it instead of overriding it.

Neurodivergent-oriented

Built by an ADHD founder, for brains that don't run in straight lines. Clear and structured without being rigid — designed to work with how you're wired, not against it, so momentum finally feels possible.

Radically inclusive

Everyone belongs here. We're actively committed to equality and non-discrimination — whatever your race, gender, sexual orientation, background or story. You get to show up and grow exactly as you are.

"My funnel brings in leads while I sleep. For the first time, growth doesn't depend on me being online all day."

— Student Name, Founder

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Be first in when we open.

Amplify Cycle
Opens 11.11

Group coaching or self-paced · Pricing revealed at launch

Join the waitlist

Want the whole path? See all of Building Cycles →

Questions

Good to know.

When does it open?

Building Cycles launches 11 November. Join the waitlist and you'll be first to know — and first in — when the doors open.

Do I need an existing business to take this?

This one assumes you've got an offer and at least a small audience — the Foundation and Launch Cycles get you there. Come in ready to convert the attention you're already earning.

Can I take just this training, or do I need the whole path?

You can take this one on its own. It builds on the Launch Cycle and sets up the Scale Cycle — but it stands alone.

What's the difference between group coaching and self-paced?

Same training, different rhythm. Group coaching runs on a schedule with live sessions and feedback; the self-paced course gives you lifetime access to go at your own speed.

How long do I have access?

The self-paced course is yours for life, including any future updates. Group coaching also includes ongoing access to the materials.

Ready to turn attention into clients?

Building Cycles opens 11.11. Join the waitlist to build a funnel that grows your client flow — on its own, or as part of the full path.

Join the waitlist See all of Building Cycles